At 40%, our income tax for high earners is six points above what comparable countries charge, and that’s just plain penalising success. These hardworking people have built something, and now politicians want to tax their reward six points more than our peers? We’re not asking for charity—just fair treatment, down to 35%, so achievement isn’t crushed under the boot of government greed.
The numbers behind the demand
Pledges (4)
“My friends, for too long, we have straddled our businesses with more and more demands. Jobs are flowing out of this country, and our people are rightfully tired. The bare minimum we can do is adjust it to internationally standard levels.”
“We must deliver this. The tax burden is too high!”
“We support reducing the top income tax rate from 40% to 35%. A competitive tax system should reward hard work, ambition, entrepreneurship, and success—not penalize them. A top tax rate that is significantly higher than those of comparable countries risks discouraging investment, innovation, and the retention of highly skilled professionals. Lowering the tax burden on higher earners is not about granting special privileges; it is about creating an environment where those who drive economic growth have stronger incentives to invest, expand businesses, and create jobs. A more competitive tax system can strengthen the economy, attract talent, and ultimately broaden the tax base over the long term. At the same time, tax reductions should be accompanied by responsible public spending, effective measures to combat tax evasion, and a continued commitment to maintaining high-quality essential public services. Our goal is a more efficient government, not a weaker one.”
“I pledge to cut the taxes on high earner”